Earlier in the month we heard that mobile broadband speeds in the UK weren’t as fast as advertised. They boated speeds of up to 3.5 Mbps, but the average customer was getting less than a third of that. It’s no surprise, then, that a recent survey shows that only 11 percent of mobile broadband users are satisfied with the speed. This compares to 66 percent who are decidedly unsatisfied, and 23 percent who are undecided. Those are not favorable numbers, and Broadband Genie editor Chris Marlins says they’re going to have to do something about it.
Says Marling:
“The public perception of mobile broadband is often of a service that is comparable in speed and stability to fixed-line broadband, which simply isn’t the case – and won’t be for the foreseeable future. Exaggerated advertising and unrealistic ‘up to’ speed claims have given the public a rose-tinted idea of mobile broadband that the service cannot, in most cases, hope to live up to.”
“The industry needs to do more to educate consumers in the downsides of mobile broadband too, so the general public public can make informed decisions on whether mobile broadband is right for them.”
That all sounds reasonable. The question, as always, is of when the carriers will do something about it. Perhaps this survey, combined with some deteriorating numbers, will set the spur to them.
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