People are cutting costs. They have been for quite some time now. It’s part of an economic downturn that has seemingly stabilized. Cutting costs means putting a priority on expenditures, and unsurprisingly only 10 percent of people would drop their home broadband connection. However, 48 percent would drop their mobile data plan. The only surprising part about this is that about half that many people would drop their landline. As David Mercer, Vice-President of the Strategy Analytics Digital Consumer Practice says, American consumers “see mobile data service as simply a ‘nice to have.’”
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