Part of the problem with broadband is delivering it to small, rural markets. Wireless, then, might be the solution. Without the need to run millions of dollars worth of cable to a sparsely populated area, carriers can simply deliver the signal through wireless towers. Yet there’s still a problem there, in that small carriers do not own, and likely will not own any time soon, 4G networks. It looks like Verizon might step in and help out. The company is negotiating licensing agreements with small carriers that would enable them to supply their customers with broadband services.
Verizon CEO Lowell McAdam tried to sound as altruistic as possible. “This is not something we’re looking to make a lot of money from,” he said. Whether that’s true we don’t know. But a licensing agreement will certainly be a boon to rural carriers and the customers they serve. It will also go a long way in blanketing the country with broadband services, a goal for FCC chair Julius Genachowski.
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